Are you ready to take your PLR digital products from basic to boujee?
If you haven’t noticed, PLR digital products are hot right now. In fact, most solopreneurs are outsourcing their digital products via PLR or content designers like me to save time and money on content development.
But here’s the catch: many who try to create a full offer suite with PLR fail because they don’t fully rebrand, redesign, and repackage the content properly.
What most solopreneurs fail to understand about these PLR digital products like planners and journals is that the most you invest in repackaging and design, the more your offer suite will stand out and the more money you will make. The reality is that even the highest quality PLR products will absolutely require you to rebrand them, add content and repackage them.
I’m talking about transforming those run-of-the-mill PLR (Private Label Rights) products into jaw-dropping, high-end creations that’ll have your customers swooning. So grab your favorite rose gold pen and let’s dive into the world of rebranding PLR content like a pro.
Step 1: Choose Your PLR Wisely
Not all PLR products are created equal. Not even close. I scoured the internet for years investing in various PLR websites to examine the market and report on it for mt audience.
For years the content in the PLR world was garbage until Secret Weapon came along last year. Their elevated offering is a huge upgrade from the standard PLR pack of content. Start by selecting high-quality PLR content that aligns with your brand and resonates with your audience. Look for well-designed base templates, comprehensive guides, and customizable elements that you can work your magic on.
When it comes to choosing between quality of written content and the design I always suggest that you go for the quality content because you or your digital product designer will be revamping it regardless.
Step 2: Give it a Makeover
Now it’s time to work your rebranding magic! Start by injecting your brand’s personality into every pixel. Swap out generic fonts for elegant script or modern sans-serif styles paired with whimsical embellishments. Add your signature color palette to create a cohesive look that screams “you.” And don’t forget to sprinkle in some eye-catching graphics and on-brand imagery to elevate the overall aesthetic and make it feel more tangible.
Step 3: Customize, Customize, Customize
One-size-fits-all? Not on our watch, honey. Take those PLR templates and make them your own. The best thing you can do for your confidence in selling PLR digital products is to inject them with your own content and align it with your purpose.Tailor the content to speak directly to your audience’s needs and pain points. Once you’re thrilled with the content itself, add your logo, tagline, and website URL to every page. And don’t be afraid to get creative with customizations – think outside the box and make it uniquely yours.
Step 4: Polish ’til it Shines
Details, darling, details. Take a fine-tooth comb to your rebranded masterpiece and polish it until it shines like a diamond but don’t let perfectionism hold you back. Check for typos, inconsistencies, and formatting quirks. And when in doubt, ask a trusted friend or colleague to give it a once-over – fresh eyes can catch things you might have missed. I always swear that the longer you stare at your own designs the less you see them for how they are in that way so don’t beat yourself up over little mistakes.
Step 5: Add Value Like a Boss
Now that your PLR products are looking like a million bucks, it’s time to add some serious value. Consider bundling multiple products together to create irresistible offers. Offer bonus content, exclusive access, or personalized support to sweeten the deal. And always remember: the more value you provide from a customer service perspective, the more confident your customers will feel in repurchasing from your shop.
Step 6: Never Skip the Rebranding Step
Now, let’s address the elephant in the room: the temptation to skip the rebranding step and list PLR products as-is. Especially, if you invest in a PLR membership or package where the designs are already attractive.
Darling, let me be crystal clear: that’s a big no-no.
Honestly, if you’re not going to invest in elevating the content before rebranding and repackaging your PLR you shouldn’t even be working with PLR.
Listing and publishing PLR products exactly as you received them will seriously hurt your business and brand. Here’s why:
- Lack of uniqueness: Your customers want products that feel tailor-made for them, not recycled content that they’ve seen a million times before.
- Damage to your reputation: If customers catch wind that you’re selling unoriginal content, they’ll lose trust in your brand faster than you can say “refund.”
- Legal issues: Depending on the terms of your PLR license, selling unaltered content may land you in hot water with the copyright police. And trust me, that’s a headache you don’t want to deal with.
If the primary reason you are considering investing in a library of PLR content is to avoid creating your own content you might be making a big mistake. PLR content is not a hands-off way of creating content because you still have to read all the content, modify it for accuracy and brand tone of voice, add your branding to all of it, redesign covers and then create mockups before listing it.
That is far from a lazy way to create content!
For a truly hands-free signature offer suite that reflects your brand and projects your authority, you need to outsource to a freelance digital product designer like myself. Ultimately, when you consider the investments of time, money, energy, attention, and skill development it is far less expensive to outsource.
Think of it this way, would you rather spend 2 years and $1k+ on PLR content and software and courses to develop your signature offer suite like most women or spend $2k and launch it within a few days? That is the primary difference between the DIY and DFY routes.
If you do prefer to do everything yourself, make sure you bookmark this post to pocket these powerful tips:
Typography Matters: Choose fonts that reflect your brand’s personality and enhance readability. Pair complementary fonts for headings, subheadings, and body text to create visual hierarchy and interest.
Whitespace is Your Friend: Don’t overcrowd your designs. Embrace whitespace to give your content room to breathe and draw attention to key elements. Balance is key – aim for a harmonious layout that guides the reader’s eye naturally.
Brand Consistency is Key: Use consistent colors, fonts, and imagery across all your rebranded PLR products to reinforce your brand identity and create a cohesive visual experience for your audience.
Play with Visual Elements: Incorporate visually appealing elements such as icons, illustrations, or patterns to add depth and personality to your designs. These small touches can make a big difference in the overall aesthetic appeal of your products.
Focus on Visual Hierarchy: Guide your audience’s attention by using size, color, and placement to prioritize important information. Make sure essential elements like headlines and calls-to-action stand out while supporting content takes a back seat.
Invest in Quality Imagery: Use high-quality images that resonate with your brand and enhance your message. Whether it’s custom photography, curated stock photos, or bespoke illustrations, visually compelling imagery can elevate the perceived value of your products.
Embrace White Space: Don’t overcrowd your designs. Embrace white space to give your content room to breathe and draw attention to key elements. Balance is key – aim for a harmonious layout that guides the reader’s eye naturally.
Add Personal Touches: Inject personality into your designs with custom illustrations, handwritten elements, or personal anecdotes. Show your audience the person behind the brand and make a genuine connection.
Test and Iterate: Don’t be afraid to experiment with different design elements and layouts. Test variations of your rebranded PLR products with your audience and gather feedback to identify what resonates best. Continuously iterate and refine your designs based on insights and data.
Seek Inspiration: Draw inspiration from other brands, design trends, and creative resources. Keep an eye on industry leaders and innovative designers to stay ahead of the curve and infuse fresh ideas into your rebranding efforts.
Remember, the devil is in the details, darling. Pay attention to every aspect of your design, from typography to imagery to layout, and strive for excellence in every element. With these additional design tips in your toolkit, you’ll be well-equipped to elevate the branding of lackluster PLR products and captivate your audience with stunning visual experiences.